The Platinum Rule

Discover the Four Basic Business Personalities andHow They Can Lead You to Success

Contributors

By Tony Alessandra, PhD

By Michael J. O’Connor, PhD

Formats and Prices

Price

$19.99

Price

$25.99 CAD

In this entertaining and thought-provoking book, Tony Alessandra and Michael O’Connor argue that the “Golden Rule” is not always the best way to approach people. Rather, they propose the Platinum Rule: “Do unto others as “they’d” like done unto them”. In other words, find out what makes people tick and go from there.

On Sale
Feb 1, 1998
Page Count
304 pages
ISBN-13
9780446673433