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Attitudes And Persuasion
Classic And Contemporary Approaches
Contributors
By John T Cacioppo
Formats and Prices
Price
$33.99Format
Format:
- ebook $33.99
- Trade Paperback $54.00
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This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.
Genre:
- On Sale
- Jan 26, 1996
- Page Count
- 336 pages
- Publisher
- Avalon Publishing
- ISBN-13
- 9780813346557
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