Attitudes And Persuasion

Classic And Contemporary Approaches

Contributors

By Richard E Petty

By John T Cacioppo

Formats and Prices

Price

$54.00

Format

Format:

  1. Trade Paperback $54.00
  2. ebook $33.99

This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.

Genre:

On Sale
Jan 26, 1996
Page Count
336 pages
Publisher
Avalon Publishing
ISBN-13
9780813330051

Richard E Petty

About the Author

Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University.

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