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A Wall Street Journal Bestseller
A USA Today Bestseller
The definitive book on AI-powered voice technology

The coming age of “voice-first” technology will revolutionize how humans interact with machines. Powered by Generative AI, this shift promises a tech boom as transformative as the internet in the 90s and the mobile revolution in the 2010s.

In The Sound of the Future, digital innovation leader Tobias Dengel reveals how voice-first interfaces will reshape business and society. Drawing from decades of experience leading world-class digital consultancies WillowTree and TELUS Digital, Dengel shows how recent advances like Apple Intelligence and ChatGPT Voice are already transforming how brands design digital experiences well beyond first-generation voice assistants like Alexa and Siri — and why today’s AI-enabled innovations are just the beginning.

Discover how:

Voice interfaces will triple the speed of human-machine communication
AI-powered voice technology will make digital experiences more natural, accurate, accessible, and human
Industries from healthcare to law enforcement will be transformed by hands-free voice capabilities
Companies must adopt voice-first strategies or risk disruption by competitors who do

Dengel explains how “voice-first” experiences are becoming part of the global technology mainstream, serving basic human needs such as safety, speed, accuracy, convenience, entertainment, and sheer fun. He delves into AI applications and how multimodal voice products are making it possible for hundreds of millions of people around the to participate more fully and productively in today’s tech-driven world.

Through these real-world examples and deep industry insights, Dengel provides business leaders and digital innovators with actionable strategies to identify voice-first opportunities, drive efficiency, and improve customer satisfaction.

Your journey to a voice-first future starts with The Sound of the Future

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“The author does a good job of explaining where [voice technology] is going…From a solid base of experience, Dengel charts the way forward for the next technological shift.”
Kirkus
“Making stronger and faster connections with customers—fans, in our case—is critical for every business. As Tobias Dengel clearly lays out in his visionary book, the inevitable rise and wide-spread adoption of voice technology will be the next way to up our game.”
Adam Silver, commissioner of the NBA
“In an ever evolving world of digital technologies ushered in by the computer, the internet, data processing, and the emergence of artificial intelligence, 'The Sound of the Future: The Coming Age of Voice Technology' is essential reading for anyone with an interest in what to expect in the near future whether that interest is personal or professional, cultural or economic. Exceptionally well written, organized and presented, 'The Sound of the Future' is a seminal, ground-breaking, essential contribution.”

Midwest Book Review
“In The Sound of the Future, Dengel explores how AI will enable our return to voice, the most natural of all forms of communication. Voice technology will redefine our relationship with machines and devices with profound implications for every industry. We are all in search of a humanistic AI, and Dengel beautifully shows how it can be achieved.”
Darren Entwistle, president and CEO, TELUS
“Voice technology is undergoing a technological leap from Siri and Alexa to a transformative force on par with mobile a decade ago and the internet in the 1990s. Dengel provides the big strategic vision and the granular details to harness the next digital wave.”
Michal Kosinski, Stanford University Graduate School of Business
“Talking is the new typing. Dengel smartly forecasts how voice technology, buoyed by advancements in artificial intelligence, will shape the future of business and everyday life. The Sound of the Future reveals the incredible potential of voice technology and how it will fundamentally reshape our very conception of human-machine interaction and intelligence.”
Amy Webb, CEO, the Future Today Institute, and author of The Signals Are Talking and The Big Nine
“In his far-reaching The Sound of the Future, Dengel vividly illustrates we are on the precipice of an important and enduring change with the advent of voice technology, one that leaders in every industry need to harness as an essential strategic force for keeping ahead of the competition. That is especially so as the recent advances in artificial intelligence power voice to become the ultimate human-machine interface.”
Ted Leonsis, former president, AOL; CEO, Monumental Sports & Entertainment
“The Sound of The Future makes a convincing case the future of media, innovation, and technology will depend upon voice technologies and experiences. Dengel has leveraged his insights in a stellar career as a pioneer and immensely successful technology and media entrepreneur. You’ll want to hear what he sees coming next.”
Jim Bankoff, chairman and CEO, Vox Media
“Dengel artfully describes the power of AI-enabled voice technology to break the patterns of the way business is done—from marketing and sales to logistics and manufacturing. The Sound of the Future provides the insightful details to create an unfair advantage.”
Peter Ziebelman, cofounder, Palo Alto Venture Partners; Stanford University Graduate School of Business; and coauthor of Pattern Breakers

On Sale: Oct 10, 2023
Page Count: 336 pages
Publisher: PublicAffairs
ISBN-13: 9781541702363

How Voice Technology Will Alter the Way You Eat, Compute, Travel, Do Business, and Get Healthcare

On one hand, “smart speakers,” like the ones that host Alexa and Siri, are incredible pieces of technology. Even if the environment isn’t perfectly silent, they can understand our unique voices and accents and deliver a wide range of services, from reporting the day’s top headlines to adding pasta to the grocery to-do list. Especially…

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How Voice Technology Will Alter the Way You Eat, Compute, Travel, Do Business, and Get Healthcare

Tobias Dengel

About the Author

Tobias Dengel is president of WillowTree, a TELUS International Company, a global leader in digital product design and development, with 13 offices in North America, South America and Europe, headquartered in Charlottesville VA. The company has been named by Inc. magazine to the Inc. 5000 list of America’s fastest growing companies for 11 straight years. WillowTree’s clients include some of the best-known brands in the world, such as T Mobile, Mastercard, Capital One, HBO, Fox, Time Warner, PepsiCo, Regal Cinemas, Charles Schwab, Johnson & Johnson, Lidl, Wyndham Hotels, Hilton Hotels, Holiday Inn, Canadian Broadcasting Corp, Synchrony Bank, Edward Jones Investments, and National Geographic. These industry leaders trust WillowTree to design and develop their websites, apps, internal systems and voice interfaces.

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How Voice Technology Will Alter the Way You Eat, Compute, Travel, Do Business, and Get Healthcare

Tobias Dengel

About the Author