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Read the Witcher

Product Leadership

Pathways to Profitable Innovation

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Contributors

By Robert G. Cooper

Formats and Prices

Price

$37.00

Price

$47.00 CAD

Format

Hardcover

Format:

Hardcover $37.00 $47.00 CAD

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As we learned from New Coke, Pets.com, Apple’s original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won’t save a product that somehow isn’t right. Robert Cooper is the world’s leading expert on making sure your new-product introductions are more like Apple’s iPods and less like Newtons. Cooper invented what’s called the “stage-gate” process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won’t just tell you what things are helpful to your company’s success. Now it will tell you how and how much they help.

Genre:

On Sale
Jan 3, 2005
Page Count
304 pages
Publisher
Basic Books
ISBN-13
9780465014330

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Robert G. Cooper

About the Author

Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.

Learn more about this author