Fly

"A coffee-table book that elevates the subject to the same decorative status as a Dior or Gucci monograph."

Mitchell S. Jackson walks readers through eight decades of sharp suits, fresh kicks, audacious bling and playful embodiments of swagger on and off the court. Perfect for your friend who’s still talking about Serge Ibaka’s scarf.

Jackson, a prize-winning cultural critic, shows how basketball players became the most glamorous, fashion-forward athletes in the world.

“A gorgeous, glamorous look at the intersection of fashion and basketball.”

"Stunning photos and spot on cultural commentary."

“Mitchell S. Jackson expertly fuses fashion and basketball, showing why players’ off court style can be as impactful as what they do in the game.” B>NINA GARCIA, editor in chief, Elle“In Fly, Jackson does more than compile a basketball/fashion look book, and it’s more than a timeline and history. To me, what he explores is the evergreen push to remind people that the talented are more than their talents. That there’s a burning creativity and a relentless desire to express oneself, not as a highlight but as a human.” —JASON REYNOLDS, #1 New York Times bestselling coauthor of Stamped“You cannot be a true enthusiast of sports or fashion if you don’t own a copy of this book. European designers are too often credited with the trends that spread around the world, and Jackson shows us that those designs are nothing without validation from the streets where many NBA athletes get their start. In this beautiful celebration of culture, he captures the role these athletes have played in style on a global scale.” B>D. WATKINS, New York Times bestselling author of Where Tomorrows Aren’t Promised and Black Boy Smile“NBA fashion has evolved so much over the years. To see the various styles worn by players throughout the eras—all in one book—is cool. Now with social media and the game being so global, everyone sees everything. NBA fashion has never been bigger.”

“Throughout “Fly,” Jackson’s bird’s-eye-view on the intersection of high fashion and elite athletes is comprehensive, and packed with commentary and historical context alike.”