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Read the Witcher

Making The News

A Guide For Activists An Nonprofits

Making The News Open the full-size image

Contributors

By Jason Salzman

Formats and Prices

Price

$22.99

Price

$29.99 CAD

Format

Trade Paperback

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Trade Paperback $22.99 $29.99 CAD

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With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashy — ideas for all kinds of media events are described.

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On Sale
Jul 10, 2003
Page Count
304 pages
Publisher
Basic Books
ISBN-13
9780813340951

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Jason Salzman

About the Author

Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch. He lives in Denver, CO.

Learn more about this author