Why Does E=mc2?
(And Why Should We Care?)
Contributors
By Brian Cox
By Jeff Forshaw
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 ebook $9.99 $12.99 CAD
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What does E=mc2 actually mean? Dr. Brian Cox and Professor Jeff Forshaw go on a journey to the frontier of twentyfirst century science to unpack Einstein’s famous equation. Explaining and simplifying notions of energy, mass, and lightwhile exploding commonly held misconceptionsthey demonstrate how the structure of nature itself is contained within this equation. Along the way, we visit the site of one of the largest scientific experiments ever conducted: the nowfamous Large Hadron Collider, a gigantic particle accelerator capable of recreating conditions that existed fractions of a second after the Big Bang. A collaboration between one of the youngest professors in the United Kingdom and a distinguished popular physicist, Why Does E=mc2? is one of the most exciting and accessible explanations of the theory of relativity.
Genre:

"If you're not a physicist (or not yet a physicist) and you want to understand what Einstein and relativity are all about, you would do well to read this book. This writing is clear, sparkling in places, and totally without vanity...Read this book. It's your world, isn't it?"Dan Agin, Huffington Post

"A mild mannered, digressive, mostly mathfree walkthrough of the world's most famous equation...[It] remind[s] us that Einstein's equation is not some esoteric idea best pondered by scientific supermen, but a profound insight that continues to change lives...Cox and Forshaw's enthusiasm for their material is plain...You will find them accommodating escorts."Boston Globe

"Cox and Forshaw skillfully combine biography with a narrative of discovery, employing some of Einstein's own thought experiments...I expected Cox and Forshaw to lament the current gaps in physics...But they are optimists tempered by hard doses of reality."The American Scholar

"Pairs the enthusiasm of newcomers with the knowledge of experts...Cox and Forshaw have aimed their tour of gravity, mass and quantum weirdness squarely at the mathshy general public...A useful reminder of how profoundly strange physics can appear to the novice."Physics World

"Master Einstein's famous equation in 266 easy pages: The authors answer their title question without using math more complicated than the Pythagorean theorem, providing a rich history of modern physics along the way."Discovery

"Brian Cox and Jeff Forshaw tackle the most famous equation of all time in a remarkable comprehensible way...The pair make some surprising points that I haven't seen expressed in quite the same way...Well worth a read."New Scientist

"To get at the origins of E=mc2, the posterchild for Einstein's special theory of relativity, [Cox and Forshaw] must delve into deep principles of science and wield a good deal of mathematics. They do it well...They have blazed a clear trail into forbidding territory, from the mathematical structure of spacetime all the way to atom bombs, astrophysics and the origin of mass."New Scientist

"To move beyond a cursory understanding of Einstein's iconic equation, put yourself in the adept hands of physicists and science educators Brian Cox and Jeff Forshaw. Using clear language and a few clearly explained equations, they demystify physics' most counterintuitive claims."Seed

"[Cox and Forshaw] bend over backwards to reassure mathchallenged readers...This is not only a painstakingly accessible explanation of spacetime, mass, particles, gravity, and a whole bunch of things that are just plain not simple. It's also an explanation, for nonscientists, of what physicists do, and why they want to do it."Bookslut.com

"Makes some of science's most famous tenets easily accessibleeven for those who barely passed sophomore chemistry...Crisp, engaging prose."Flavorwire.com (Daily Dose Pick)

"A fun romp with science...The often amusing lecture by British physicists Brian Cox and Jeff Forshaw is written in plain language and full of fun examples."Charleston Post and Courier

"A popular account of the intellectual interplay between elementary particle physics, relativity theory, and cosmology...It does a very nice job of explaining the counterintuitive aspects of spacetime and the relationship between time, space, energy, and mass...Readers of this book will be better prepared to understand the news coming out of CERN...Recommended."Choice

"[An] easytoread little book...Along the way, [Cox and Forshaw] very cleverly introduce all the ideas we will need to get to the world's most famous equation, E=mc2...Cox and Forshaw have made an important contribution in this area, one that will help school science teachers as much as it will their students."New York Journal of Books
 On Sale
 Jul 13, 2010
 Page Count
 272 pages
 Publisher
 Da Capo Press
 ISBN13
 9780306818769
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