Feminine traits that were once disparaged as weaknesses — such as sensitivity, intuition, and feeling emotional — are reclaimed as powerful strengths that can be embraced as the keys to a happier life for everyone
Challenging old and outdated perceptions that feminine traits are weaknesses, The Feminine Revolution revisits those characteristics to show how they are powerful assets that should be embraced rather than maligned. It argues that feminine traits have been mischaracterized as weak, fragile, diminutive, and embittered for too long, and offers a call to arms to redeem them as the superpowers and gifts that they are.
The authors, Amy Stanton and Catherine Connors, begin with a brief history of when-and-why these traits were defined as weaknesses, sharing opinions from iconic females including Marianne Williamson and Cindy Crawford. Then they offer a set of feminine principles that challenge current perceptions of feminine traits, while providing women new mindsets to reclaim those traits with confidence. The principles include counterintuitive messages, including:
Take things hard. Women feel things deeply, especially the hard stuff — and that’s a good thing.
Enjoy glamour. Peacocks’ bright coloring and garish feathers are part of their survival strategy — similar tactics are part of our happiness strategy. Chit-chat. Women have been derogated for “gossip” for centuries. But what others call gossip, we call social connection.
Emote. Never let anyone tell you to not be emotional. Express your enthusiasm, love, affection and warmth.
Embrace your domestic side. Don’t be ashamed to cultivate the beauty of your home and wrap your arms around friends and family.
With an upbeat blend of self-help and fresh analysis, The Feminine Revolution reboots femininity for the modern woman and provides her with the tools to accept and embrace her own authentic nature.
Amy Stanton is a long-time marketer and brand-builder currently running a marketing and PR agency with a large focus on brands targeted at and built by women. Previously, she was the CMO of Martha Stewart Living Omnimedia. She is a frequent speaker on the topics of women, sports, branding, and entrepreneurship. She lives in Venice, California.
Catherine Connors is the co-founder and CCO of Maverick, a network for girls and young women. She’s the former Editor in Chief of Babble and head of content for Disney Interactive’s Women and Family portfolio. She has been featured in media like The New York Times, CNN, NPR, and Good Morning America. She lives in Los Angeles.