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The Art and Science of Digital Marketing

Contributors

By Alex Schultz

Formats and Prices

Price

$24.99

Price

$32.99 CAD

Format

Format:

  1. Audiobook Download (Unabridged) $24.99 $32.99 CAD
  2. Hardcover $32.00 $42.00 CAD

Growth is good. But how do you achieve growth for your business in the digital age?

Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service?
 
The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex’s unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget – whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains – CLICK HERE is the book you need to read if you want to grow your business.

On Sale
Oct 7, 2025
Publisher
Hachette Audio
ISBN-13
9781668652916

Alex Schultz

About the Author

Alex Schultz is CMO & VP of Analytics at Meta overseeing global marketing & analytics. He built his career from running the largest paper airplane site to his role at Meta, where he is credited by Mark Zuckerberg for helping grow it to have over 3 billion monthly active users. He has advised numerous startups and entrepreneurs such as Airbnb and Sam Altman (CEO of OpenAI & former CEO of Y Combinator).

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