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Read the Witcher

Books in Order: Economist Books by Matt Johnson, PhD

Titles List

  • Branding that Means Business

    Branding that Means Business

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    A revelatory guide on how to build, sustain and grow a brand.  A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read… Read More

  • Guide to Investment Strategy

    Guide to Investment Strategy

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    The 4th Edition of this benchmark book updated to help both professional and casual investor achieve their goals. Supported by numerous charts and detailed analysis, The Economist Guide to Investment Strategy outlines how to construct investment strategies appropriate for individual… Read More

Matt Johnson, PhD

About the Author

Matt Johnson, PhD is a researcher, writer, and professor at Hult International Business School in San Francisco. His research focus is on applying this neuroscientific perspective to better understand consumer experience and decision making. A writer for Psychology Today, and a regular contributor to outlets such as Forbes, BBC, and Business Insider, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. He advises both start-ups and large brands in his native Bay Area and has worked with Nike as an expert-in-residence in Portland, Oregon. He is the founder of the consumer behavior blog PopNeuro, and the author of Blindsight:The (Mostly) Hidden Ways Marketing Reshapes our Brains.

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By the Author

Branding that Means Business
Branding that Means Business

Branding that Means Business

by Matt Johnson, PhD, by Tessa G Misiaszek, PhD

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