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Read the Witcher

Robert G. Cooper

About the Author

Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.

By the Author

Winning At New Products
Winning At New Products

Winning At New Products

by Robert G. Cooper

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Product Leadership
Product Leadership

Product Leadership

by Robert G. Cooper

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Portfolio Management For New Products
Portfolio Management For New Products

Portfolio Management For New Products

by Robert G. Cooper, by Scott J. Edgett, by Elko J. Kleinschmidt

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Product Development For The Service Sector
Product Development For The Service Sector

Product Development For The Service Sector

by Robert G. Cooper, by Scott J. Edgett

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